If you want raise the level of product management influence, think like an executive. Consider the various situations your senior executives find themselves in and the types of information that help them make more informed decisions. Then make it a routine practice to brief your executives accordingly. Make your executives look good and watch the product management influence skyrocket. Continue reading “Two Things Senior Executives Value Most From Product Management”
What’s the easiest way to distinguish product management from product marketing?
This debate has been going on forever. Here’s the simplest way to distinguish the two functions.
Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. Continue reading “Three Reasons to Shift From Horizontal Products to Industry Solutions”
If you’re a product manager, how fun would it be if you actually got to steer the product ship as outlined in your job description! Well, good news: If your development team is using or implementing Agile, the stars are aligned in your favor. Incorporate these responsibilities into your next agile product manager job description and have fun doing product management the way it was meant to be! Continue reading “Why Product Managers Become Practice Managers in an Agile Environment”
This sample product marketing job description just might ruffle a few feathers. Why? First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t fit this description.
Continue reading “Sample Job Description for Product Marketing: The Ideal Candidate”
Your product management maturity scale refers to the manner in which your organization approaches the planning, development, marketing and sales of its products and services. It’s defined by the extent to which your solutions mirror the business of your target customers. The stronger the alignment, the higher your score. Continue reading “The Product Management Maturity Scale”
In the world of agile software development, the confusion over product owner versus product manager is hardly new. This problem has existed as long as software and product managers have been around. It merely has a new name – a big reason for much of the confusion. Continue reading “Product Manager vs. Product Owner: What’s the Difference?”
Before your mind wanders too far, let’s set the record straight. In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits.
Continue reading “Climbing the Product Management Career Ladder in 3 Steps: Tactical. Operational. Strategic.”
If something’s going to succeed, it needs an owner. The product management profession was born for that very reason. In a market where products and services commoditize faster than ever, many B2B organizations are adopting vertical market strategies to accelerate growth. If those organizations are going to succeed in their chosen vertical markets, the market owner role is a must. Continue reading “The Rise of the Market Owner Role in B2B Product Management”
“Wanna get away?” Most salespeople can identify with those Southwest Airlines commercials that show well-intentioned people stepping into really uncomfortable situations. If you’re a salesperson, you never want to experience that. If you’re in a product marketing role, you want to do everything in your power to keep salespeople out of those situations. A simple sales battle card that helps them navigate any prospect conversation confidently is a great tool. The key to an effective sales battle card: less is more! Continue reading “The Most Effective Sales Battle Card – Less is More!”